<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://theaof.com/news</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-20</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/conscious-capitalism-in-the-age-of-trump-with-raj-sisodia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/paul-skinner-humanitarian-xchange</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/purposeful-enterprise-in-turbulent-times-with-david-boynton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-26</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/paul-in-conversation-with-nathalie-nahai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-26</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/interview-on-edgy-ideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/the-purpose-upgrade-wins-at-business-book-awards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/9fe634ef-cc5d-418c-8580-d6fb027f77a0/52905569454_cdc79a706d_k.jpg</image:loc>
      <image:title>News - The Purpose Upgrade wins at Business Book Awards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/upgrading-purpose-on-the-trumanitarian-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-14</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/paul-on-mediacoms-connected-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-14</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/can-marketing-save-the-planet-with-paul-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/8eb17905-e7dc-4b76-8d28-29a74068ed95/CMSTP+graphic+for+episode+52+with+Paul+Skinner.jpeg</image:loc>
      <image:title>News - Can Marketing Save the Planet? with Paul part 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/paul-interviewed-on-a-little-bit-radical</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/ae23b72e-620d-4f1b-98d9-3d335aa39fe0/A+little+bit+radical.jpg</image:loc>
      <image:title>News - Paul interviewed on A Little Bit Radical - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/paul-shifting-stories-on-tie-unearthed-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/a68b9768-aa79-4a7b-9223-096e5c989cf5/Tie+Unearthed.jpg</image:loc>
      <image:title>News - Paul on Tie Unearthed podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/can-marketing-save-the-planet-with-paul-skinner-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/4e533b7b-5fc7-47a0-9a56-2e19a39fdfb0/Paul+on+CMSTP.jpeg</image:loc>
      <image:title>News - Can Marketing Save the Planet? with Paul - part 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/the-purpose-upgrade-is-a-business-book-award-finalist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/6f3488e7-d288-4168-bbe5-e46d93db5191/Change+%26+Sustainability+2023.png</image:loc>
      <image:title>News - The Purpose Upgrade is a Business Book Award finalist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/cim-podcast-with-paul</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/1f5a8f87-9324-42b5-9f12-f44b721427fb/CIM+podcast.jpeg</image:loc>
      <image:title>News - CIM podcast with Paul - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/neil-wilkins-podcast-with-paul</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/2e82535a-37f2-4efe-9455-0e33deca903f/Neil+Wilkins+show+still1.JPG</image:loc>
      <image:title>News - Neil Wilkins Podcast with Paul - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/paul-interviewed-on-inside-outside-innovation-show</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/working-on-purpose-show-with-paul</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/33fe1255-a57e-49ce-b6bd-29c96af890ca/Working+on+purpose+still+2.JPG</image:loc>
      <image:title>News - Working on Purpose show with Paul - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/cn5e0x71ckkwvun3zldbh3py9c0t6f</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/paul-interviewed-on-building-brand-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/5ec20bf3-456e-4eee-b109-482cb858ce74/Paul+on+BBY+show.jpeg</image:loc>
      <image:title>News - Paul interviewed on Building Brand You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/nlb6wvtz7bl0xdorkecw82yrt9f0vm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/1671012992192-ZMC37Y5PY19I70CE76AN/Screenshot_20221214-101409_2.png</image:loc>
      <image:title>News - Paul on The Whole Marketer podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/introducing-the-purpose-upgrade</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-02</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/now-available</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/64eab179-0bf9-4c6a-8c75-876f0530f3ec/IMG_20220923_110248.jpg</image:loc>
      <image:title>News - Now available - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/business-leaders-on-the-purpose-upgrade</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-14</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/purpose-upgrade-praise-from-authors-and-academics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-14</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/endorsements-for-the-purpose-upgrade</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-14</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/launching-the-purpose-upgrade-by-paul-skinner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/3b52a8d1-298c-4876-9c4c-1c467581ae17/IMG-20220629-WA0003.jpg</image:loc>
      <image:title>News - The book launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/paul-on-the-whats-next-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/paul-on-the-business-fights-poverty-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/8dd5963a-9e1c-4882-a5fc-5c746cf8cb4c/bfp+podcast.JPG</image:loc>
      <image:title>News - Paul on the Business Fights Poverty podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/the-inside-outside-podcast-featuring-collaborative-advantage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/137b96a2-b36f-458e-9de0-f30fa09c64a7/Outside+Inside+podcast.png</image:loc>
      <image:title>News - The Inside Outside podcast featuring Collaborative Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/paul-on-the-extraordinary-business-book-club-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/7aa6d9be-cb3c-4147-8ce1-7bbca0f543b0/EBBC-episode-artwork-116-01.png</image:loc>
      <image:title>News - The Extraordinary Business Book Club podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/paul-wins-consultant-of-the-year-award</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/ngos-and-the-shock-of-the-new</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/bc87aa26-4eba-43d9-8b8f-3d5e1cba9c83/IRIN+article+image.JPG</image:loc>
      <image:title>News - NGOs and the shock of the new - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/exploring-new-business-models-for-devolved-humanitarian-response</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/e78f14ca-1ff9-4ffa-ad24-29d9bd002ed9/start_network_2_large.jpg</image:loc>
      <image:title>News - Exploring new business models for devolved humanitarian response - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/shortlisted-for-consultant-of-the-year-by-the-chartered-institute-of-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/ef1b9c2a-7bdd-4289-aba6-a54dc0b3bc3f/cim_shortlist_badge_%281%29_big.jpg</image:loc>
      <image:title>News - Shortlisted for Consultant of the Year by the Chartered Institute of Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/news/partnering-businesses-and-charities-in-slovenia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/supporting-aimias-social-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/news/launching-cooperators-united</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/7184513b-b06f-4372-8fb2-7aaf2d7f393e/coop_united_big.png</image:loc>
      <image:title>News - Launching Cooperators United - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/bdb84077-d58a-477c-ba74-d5548bea0a10/HR+Week+Lithuania+Paul+Skinner.jpg</image:loc>
      <image:title>Home - Keynote speaking.</image:title>
      <image:caption>Paul brings inspiring ideas and challenging questions to conferences and corporate events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/9fe634ef-cc5d-418c-8580-d6fb027f77a0/52905569454_cdc79a706d_k.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/0ddc410b-f140-476f-8b10-2cdbea439ed9/Paul+and+Nathalie.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/consulting-services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/bdffaaf6-6905-4302-a1c5-b7c9627ba401/Skinner+15.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/0a60f6c7-2369-4a4c-a2fa-308548bba057/Paul+Skinner+at+British+Land.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://theaof.com/about-paul-skinner</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/keynote-speaking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
  </url>
  <url>
    <loc>https://theaof.com/books</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/1656344339189-AVE6Q0RPE9C1MRHOUAR3/The+Purpose+Upgrade+cover.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/67c51c6a-9c06-4f60-9452-f49678988ff5/audible+audiobook+of+The+Purpose+Upgrade.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9cea7140518233c96a91c/a431006c-5235-4d5d-ac95-4aeed4d0c9a8/Collaborative+Advantage+book+cover+high+res.jpg</image:loc>
    </image:image>
  </url>
</urlset>

