Conscious Capitalism in the age of Trump with Raj Sisodia

Paul Skinner’s recent interview with Raj Sisodia, co-founder of the Consicous Capitalism movement, for a MarketingKind xChange is a must watch (or listen if you prefer).

Raj shares why Conscious Capitalism and conscious marketing are the antidotes to Trump’s presidency and how we can go about creating them.

The interview also explore the higher purpose marketing can better serve and the need to understand the real underlying needs, the things that people might not even know about themselves, and find a way to meet those needs.

Raj is a founding member of the Conscious Capitalism movement, FEMSA Distinguished University Professor of Conscious Enterprise and Chairman of the Conscious Enterprise Center at Tecnologico de Monterrey and Co-Founder and Chairman Emeritus of Conscious Capitalism Inc.

And he is also the author of 15 books including Awaken, Shakti Leadership, The Healing Organization, Conscious Capitalism, Everybody Matters, Firms of Endearment and The 4 A's of Marketing.

Watch the full interview below or listen to the podcast version here.