Mainstreaming social purpose with Polly Mackenzie

In the March MarketingKind xChange Paul Skinner interviewed Polly Mackenzie, Chief Social Purpose Officer at University of the Arts London, to explore how we can mainstream social purpose in enterprise.

Polly shared why she took on her current role, to how we might rethink free markets, taxes and regulation, the challenges of embedding values throughout a large organisation, how the creative industries are needed more than ever in our crisis-prone world and the need for a new national story in the UK.

Watch the full interview below or listen to it as a podcast episode here.