Does marketing need a Purpose Upgrade? In The Chartered Institute of Marketing’s first podcast episode of the New Year Paul was interviewed by Ben Walker alongside Natalie Spearing, Marketing Director of the CIM.

The conversation runs deep as Neil and Paul explore the concept of purpose from both a personal as well as professional perspective, how it evolves and builds over time

Brian Ardinger recently interviewed Paul on the Inside Outside Innovation show.

What is a Purpose Upgrade? How does it differ from other ideas about corporate purpose? What are some of the best examples and how can we best achieve a Purpose Upgrade in practice?

In Ed Mayo’s recent article he reviews The Purpose Upgrade.

Paul was recently interviewed by Kym Hamer, international business coach and personal branding expert, for season 5 episode 12 of her show Building Brand You.

Paul was recently interviewed by Abigail Dixon, author of The Whole Marketer, on episode #83 of the The Whole Marketer podcast to explore ‘Purpose for organisations’ as a holistic skill for marketers.

By request we are sharing the full talk from Paul Skinner introducing why he wrote The Purpose Upgrade from the book launch on September 22nd.

The Purpose Upgrade is now available in paperback, audiobook and e-book.

An incredible range of business leaders are recognising the importance of a Purpose Upgrade.

More amazing feedback is coming in from authors and academics who have shared their endorsements with the publisher to include in The Purpose Upgrade

Many thanks to these brilliant civil society leaders for reading The Purpose Upgrade and sharing their comments

On September 22nd we will be coming together with Paul Skinner and guests at Daunt Books in Marylebone to celebrate the launch of The Purpose Upgrade

Paul recently joined Active International’s What’s Next podcast to explore how marketing can play a more positive role in the world and how marketers have the essential qualities and skills to contribute to societal change.

Paul recently joined Katie Hyson on the Business Fights Poverty podcast to discuss why we need to create Collaborative Advantage.

Paul recently joined Brian Ardinger on the Inside Outside podcast to talk about how we can all create Collaborative Advantage.

Paul joined Alison Jones on The Extraordinary Business Book Club podcast to explore why he wrote the book and why the idea of Collaborative Advantage is needed.

The Chartered Institute of Marketing has named Paul Skinner Consultant of the Year at their Northern Awards.

Excerpts from a great article by Elizabeth Blunt originally published on IRIN (now The New Humanitarian) on June 16th, 2014 about the Start Network and their disruptive work in the NGO sector, with insights from Paul shared at their first annual conference and public debate.

Paul is a long term strategic advisor to the Start Network. He sits on their Donor Advisory Group and has been asked to speak at their annual conference about the future of NGOs on June 11th.